During my initial years in Venezuela, I worked extensively on a variety of commercial projects that allowed me to gain valuable experience in the field. I undertook the design of several small industrial buildings and engaged in various commercial retail ventures.

However, the majority of my professional experience back then was gained while working for “Petroleos de Venezuela,” where I was tasked with designing a cohesive corporate image for what was, at the time, the company’s main product “PDV” network. This project involved creating a comprehensive branding strategy for a network that included convenience stores, car wash facilities, gas stations, natural gas stations, oil change services, and general automobile service garages. Developing the corporate image encompassed a wide range of responsibilities, from adapting corporate colors and logos into the overall architectural and interior design to designing all the necessary furniture, appliances, furnishings, and intricate construction details required for each of these commercial projects. I designed, built and inspection the construction of 16 different projects, and developed a manual guide for “How-To” design and build this facilities under the approved corporate image.